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Managing director at teamspirit uk12/14/2023 The campaign will run from September to November.īig Zuu will appear in a consumer and trade PR campaign led by Teamspirit discussing the campaign and his own pension experience.Ĭampaigns manager for the Pension Attention season, Sarah Cordey, stated, “Engaging people with their pension savings is a long-running challenge. It will also appear on YouTube as well as across Tik Tok, Instagram, Facebook, Twitter across the country. The campaign will launch on high impact digital out of home and in national press with QR codes for audio and video downloads. This could be anything from where to find log-in details to how to track down forgotten pensions from previous jobs. The attention-grabbing track, Pay Attention, was written by Big Zuu and directs people to .uk, for access to free, basic information to understand how pensions work. The innovative creative approach marks the start of the industry’s Pensions Engagement Season and breaks with traditional industry norms to maximise cut through, reach new audiences and generate lasting talkability. The aim is to raise awareness of pensions and improve engagement rates across the working population. Pay Your Pension Some Attention is a first, an industry-led engagement campaign funded by a large proportion of the pensions industry and is the first chapter in a three-year behaviour change Pension Attention program. It’s such an important topic, and I know this will get people’s attention.” Production is by sibling, Girl&Bear.īig Zuu, explained, “Grime and pensions have never been mentioned in the same sentence before, but investing a bit of time into understanding pensions gives you the freedom to do the things you love. Media planning and buying is by Teamspirit’s sister agency, VCCP Media. Its 30-second film centrepiece features Big Zuu, grime rapper and TV chef, rapping advice about pensions. No one has seen a pensions like this one. Australia has never seen a pensions campaign like this one by financial services agency, Teamspirit, for pensions organisations, The Association of British Insurers (ABI), the Pensions and Lifetime Savings Association (PLSA). Money you save from your pay packet for you later life (with employer contributions and tax benefits). UK pensions are akin to Australia’s superannuation. Keep your eyes peeled for the September launch.Pension industry partners with UK Grime star, Big Zuu to call on the nation to ‘pay your pension some attention’ We look forward to continuing its delivery across the rest of the year. “We’ve already hit the ground running on this campaign and developed the launch logo and agreed the activation plan for the campaign – an idea that is exciting and challenging for the sector. It really has never been a more important time to reinvigorate public engagement with pensions. Currently over half of the public struggle to find their pension information and just 20 per cent are confident they’re saving enough for retirement. Teamspirit managing director, Montserrat Tojeiro, added: “We’re incredibly excited to be working with the ABI and PLSA on this industry led campaign. “This project is only possible thanks to an unprecedented collaboration between many pension providers and schemes and we’re excited about what we can achieve together.” We want to help everyone understand where their money is and the simple steps they can take to keep track of it. “They have the perfect mix of industry knowledge and creative edge for the challenge we’re undertaking, to wake people up to the value of their pension savings and why they’re worth paying some attention. This year’s campaign season is the first in what is due to be a three-year campaign.Ĭommenting on the announcement, Pensions Engagement Season campaigns manager, Sarah Cordey, said: “We’re delighted to be working with Teamspirit on this campaign. Teamspirit’s appointment follows a competitive pitch process and signals the start of the working relationship between the businesses with immediate effect. This approach will be delivered by a fully integrated team comprising of advertising, public relations and the media buying know-how of the VCCP Group. The cross-industry campaign is set to run from September to November and Teamspirit will be responsible for devising an ‘innovative approach’ that can catalyse increased engagement with pensions. The Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA) have appointed Teamspirit as the partner for the first session of the Pension Attention campaign.
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